Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers …
Read moreCategory: Customer Advocacy
Customer-Led Growth: The Role of Customer Marketers 2 years ago
Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …
Read moreShift from Paid Customer Advocacy to Earned Customer Advocacy - Part 2 3 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 2 After posting last week about why companies need to shift from Paid Customer Advocacy to Earned Customer Advocacy, I poked some bears…a few CMOs at hyper-funded tech …
Read more
Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 3 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 1 If you go to TripAdvisor to check out a vacation resort, and you know the resort paid its guests or offered free spa services to get …
Read moreKim Plank - SlapFive RockStar Award Winner - September 2019 5 years ago
Kim Plank – SlapFive RockStar Award Winner – September 2019 Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and …
Read moreSlapFive announces their Customer Voice program 5 years ago
SlapFive announces their Customer Voice program TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized …
Read more'How to get your customers to talk' Webinar Recap and Q&A 6 years ago
‘How to get your customers to talk’ Webinar Recap and Q&A Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training …
Read more
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers 7 years ago
Advocamp 2017 Should Be A Wake-Up Call for Advocate Marketers I’ve been doing customer advocacy since, well, let’s just say long before advocate marketing was a “thing”. I just called it marketing, the most effective form of marketing. …
Read more