If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and …
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Join David Meerman Scott and Jeff Ernst for a "webjam" on customer voice 8 years ago
Join David Meerman Scott and Jeff Ernst for a “webjam” on customer voice David Meerman Scott and I are doing a “webjam” next Thursday, November 3 at 2:00 PM ET, entitled “Win and Retain More Customers in 2017 …
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It’s time to reinvent the classic customer case study 8 years ago
It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …
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The content marketing bubble will burst...unless... 8 years ago
The content marketing bubble will burst…unless… I’d been suspecting it for a while. I knew it for sure when I talked to over a dozen marketing leaders at the Inbound conference in August 2015. Each conversation went remarkably …
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